Develop Your Clothing Line With Otto House

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Not only can we print your garments, but we can help you every step of the way towards developing your own brand, marketing, and how to stay seen and successful in a competitive market. 

  The fashion industry is one of the most competitive industries to enter, and one of the hardest to sustain, with clothing being more accessible than ever, more affordable than ever, success lays in business's abilities to engender brand loyalty. 

  So here at Otto print, we offer a complete service package from the design stage – garment selection - print – completion – marketing strategy – ongoing support. 

 DESIGN

No doubt your creative cogs are whirring, you are full of ideas, but how to express them and bring them together into a design and on paper? 

This is where our designers can help. You can come in, have a chat, and establish your style together. Already have a design? No problem, just bring this in and we can advise on how to develop it to print. 

 Remember, your logo is the very first variable your customers will judge you on. 

Everything from your image, to your font, to the colours you use, will have the ability to either attract or go completely unnoticed. 

Your brand development is everything. 

So ask yourself before jumping into design: 

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  • •           What makes our brand different?

  • •           How do we want to be seen? 

  • •           What are our values?

  • •           Does our logo, tagline and style reflect this? 

  • •           What is our tone of voice and does it match our target market? 

  • •           Who is our target market?!

  • •           Who are our competitors?

  • •           What is our USP?

  • •           Can we come up with 3/4 words that act as brand pillars? 

(words that accurately and succinctly express your brand that you can measure everything you do against…website/social media etc) 

 GARMENTS

 The design of the garments you chose needs to reflect the style of your market. We have a variety of styles, shapes, suppliers, and materials. 

In addition, the meeting of the ethics and morals of your market, can raise your brand strength substantially – is your market concerned with sustainability? Are they focused on natural, high-quality material? 

Are they looking for responsible sourcing? 

Whatever their needs are, we can provide the garments to fit. 

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 PRINT 

 Otto himself will take you through the printing process; pricing structures, benefits of scale, design accuracy measured against garment choices, Inks, turnaround times, and aftercare. 

MARKETING

 We have an in-house marketing team that can get you started up on the following social media platforms: 

  • •           Twitter

  • •           Instagram

  • •           Google +

  • •           Pinterest

  • •           YouTube (If you plan to do video content)

 If you have accounts already, we can share what we’ve learned about the most effective methods, who to collaborate with, and the most cost-effective ways to boost your business. 

 Included in our marketing packages, are content writers for your blogs, product and service descriptions, and email campaigns. 

 Also, we can help you with website setup, advice, and e-commerce.  

 So if all of this is floating your creative boat…pop along to our shop or drop us a line and we can chat collaboration! 

CONTACT US

✆ 01202 246 660 /// ✉︎ print@ottohouse.co.uk

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